February 10th, 2015- Producers have always tried to attach their product to specific personal events through marketing. However, never before have they been so blatant about it. The change couldn't be more evident. During the Superbowl - the television commercial showcase event of the year - the big gun corporations spent valuable time and money to let you know they cared, sympathized, and yes, even loved you. While this might be nothing new on the surface, realize that none of this affection was brought to you by a new and improved facet of their beloved product.
Nothing tasted better. Nothing poured better. Nothing fizzed louder. Just the same old product but now sliced with life, real life mind you. Not life at the beach. Not life jumping out of an airplane. Plain-old, ordinary life. It is the combination of a living element with a physical thing that suffices for innovation in today's economy. Today's service-based economy that is. This is exactly what new productivity is all about.
Productivity is typically thought of in terms of combining two physical things together for a greater return. Steam and ship, rail and road, motor and car. But these examples of productivity are more valuable in an economy that favors physical labor. Pushing up, pulling down, overcoming forces like gravity and friction in a better and more efficient manner is constantly desired in an agricultural or manufacturing dominated economy but not necessarily in a service one.
In a service-based economy, productivity is deemed more valuable if it lifts some of the mental and emotional taxation that wears out laborers. The greatest tool to overcome these forces is still leverage, but that leverage comes mainly in the form of financial leverage. Financial leverage and productivity growth are inexorably linked in a service-based economy. As a general measure of the country's leverage levels, growth in total U.S. debt has mirrored that of productivity growth for much of the last 65 years. However, that relationship has only gotten stronger over the last 15 years as the economy become more service-centric. As a result, the goal of producers isn't so much to make their product better physically, rather make them better emotionally and mentally. Miller time these days, after all, is something altogether different than.
Productivity In Action (PIA)
On this page, you'll see physical examples of new productivity seeping into and impacting the daily lives of consumers and producers alike. These are 'tangible' examples of just how potent surplus productivity is becoming in the U.S. economy.